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미국 소매시장의 급격한 진화 The Rapid Evolvi..
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| 2014-10-24 |
 온라인과 모바일의 급격한 진화로 소매 시장에 지격 변동이 일어나고 있다. 미국도 한국과 마찬가지로 이 산업 영역에서 급격한 변화가 진행 중이다. 현재 어떤 일이 일어나고 있고, 어떤 방향의 트렌드가... |
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비디오 게임 광고 붐
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| 2012-05-18 |
| 오늘날 비디오 게임은 세상에서 가장 빠르게 성장하는 엔터테인먼트이자 광고 매체가 되었다. 젊은 소비자들의 마음을 움직이는 데 있어 비디오 게임만한 것이 없다. 비디오 게임 광고에 대해 관심을 가질 ... |
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Americans Deal with Loneliness
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| 2019-12-06 |
| People are among the most social creatures on earth. Even in their most primitive state, people naturally form... |
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Retail Packaging Strives to Serve Many Masters
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| 2019-12-27 |
| Packaging used to be simple. You simply wrapped your product in an attractive container that was easy to displ... |
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The New Science of Marketing Ethnography
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| 2019-01-25 |
| Since the first human beings traded goods in ancient times, the holy grail of business has been to know what t... |
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The Anticipated Housing Plateau Is Here
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| 2017-12-08 |
| As we’ve been warning for some time now, it was inevitable that the overheated real estate market would cool o... |
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A New Tech Boom Gathers Steam
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| 2016-11-11 |
| As we’ve just explained, when the housing market cools, the stock market will heat up.
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Inflation Is Still Not the Problem
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| 2017-08-04 |
| Beginning in May, rumors of an inflation surge began spooking the markets.... |
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Understanding the Slide in Economic and Pers..
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| 2018-01-26 |
| After the bricks from the Berlin Wall came crashing down, it seemed that democracies would rise from the rubbl... |
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The Money, Freedom, and Glamour of Private E..
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| 2016-04-22 |
| What do the fabled chief executives of top corporations do when they retire? ... |
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